If you have a LinkedIn profile and are active on the platform, frequently logging in and sharing content, you may have noticed LinkedIn’s new prompt that encourages Users to use hashtags in their updates. While you may have formerly associated hashtag-usage with Instagram and Twitter, LinkedIn is now using the social media search technique and becoming a front-runner for hashtag-usage.
As a reminder, hashtags are used on social media sites to identify messages about a specific topic, using the hash or pound sign to signify them.
LinkedIn now encourages Users to use hashtags to benefit their visibility, which will help individuals further establish their credibility and professionalism on the platform. Using hashtags will help others find your LinkedIn content.
If you are currently a Private User, LinkedIn suggests switching your privacy settings from Private to Public to enable the visibility of your content that includes hashtags. Users who are currently set to Private mode will maintain their level of privacy despite the implementation of hashtags.
LinkedIn Users’ hashtags will be as visible as their level of profile privacy.
Personal Profile and Company Page Updates
Whether you are sharing content directly to your feed, or re-sharing from a company page, start including them.
We at noiZee recommend gradually seeding hashtags into your posts. We do not advise including many hashtags in one post. As with Twitter and Instagram, you don’t want to use too many.
For personal and company updates, we recommend using two to three hashtags per update. Create your hashtags based on the primary topic(s) covered in your shared content.
LinkedIn also recommends hashtags for you to use in the lower left-hand corner of your home screen (shown right).
Though there are no limits to the number of hashtags you can use in updates, keeping your hashtags focused and clean will reflect on the professionalism of your profile. In addition to looking cluttered, social media posts that include “too many” hashtags often appear to be spam or unaware social media Users.
Focusing your hashtags will create a distinctive association you want to be associated with your profile or company.
For example, if you are a manufacturer you may include “#Manufacturing” and“#Distribution” in most of your company page posts. Be selective with your usage of hashtags to be a social media leader and leader in your industry. For personal profiles, on the other hand, if you are a Customer Service Manager who frequently shares information about Customer Service on their profile, you may often include hashtags like “#CustomerService” or “#CSR” in your updates.
If you need help determining what hashtags you should be using, see what hashtags those in your network are using first. Pick among the popular to get started. With LinkedIn, you can always learn from your connections.
To be a LinkedIn leader, we suggest using hashtags sooner rather than later. Don’t fall behind.
Start using hashtags to expand your content’s reach now.
Discover Relevant Content Easier
Equally, you can now use hashtags to discover content as much as you can to be discovered. In the search bar of your LinkedIn profile, you can search by a hashtag to find the content you’re interested.