7 Benefits of Digital Marketing over Traditional Marketing
Many small and medium-sized enterprises struggle with deciding which methods of marketing to put into practice because their budget will only stretch to one or the other, not both.
To clarify, newspapers and magazines are the simplest examples of traditional marketing. Other examples include flyers, commercials both on TV, radio, and billboards. Many of these methods seem more tangible to the marketer, whereas the concept of digital marketing, is comparatively intangible. Digital marketing strategies rely heavily on the use of websites, branding, advertising, branding, and various social media platforms such as Facebook, Twitter, Instagram and LinkedIn.
The Downside to Traditional Marketing
- Expensive and cost prohibitive: Purchasing advertising for TV, radio, or print can be very expensive to many home-based business owners. Printing hard copy brochures, business cards, and mailers are costly, and those expenses increase if you’re mailing them through direct mail.
- Difficult to track results: Traditional marketing is a lot like throwing things against the wall and hoping they stick. It is tough to track real quantitative results.
- Usually requires outside help: Printing materials, buying media and creating radio advertisements all require hiring outside help, such as graphic designers or scriptwriters, which adds to costs.
- Forced, one-way message marketing: Traditional marketing is usually forced upon the consumer, often annoying them. Many people don’t like their mailboxes loaded with “junk” mail. Digital recording has made it easier for television viewers to avoid commercials.
7 Benefits of Digital Marketing
1. Digital Marketing is More Cost Effective with a Higher ROI
When taking a look at the costs associated with digital marketing in comparison to more traditional marketing, digital marketing techniques such as search engine optimisation, pay-per-click, content marketing, and social media can cost as little as a couple hundred a month in comparison to a single TV ad that can cost at least 5 times as much for a basic 30-second spot.
2. Accessible Across All Media Devices & Types
More and more people are accessing internet media via mobile devices and less so through traditional methods like newspapers and magazines. While a newspaper or magazine advertisement can only be read by someone who purchases that specific magazine or newspaper, all devices with access to the internet can also access your digital content.
3. A Local Presence & Global Reach
A distinct benefit of digital marketing in comparison to traditional marketing is that digital marketing content can be targeted on a local demographic while still having the ability to reach global exposure, as content can be accessible from all around the world via the internet.
4. Complex Customer Data Analytics
These tools provide you with exhaustive data that can assist you in tweaking your next digital marketing campaign in a manner that ensures that you bring in new customers and satisfy your current ones
5. Higher Conversion Rates
By better understanding the most popular elements of your website or brand, you can focus your digital marketing on these elements, creating an increase in positive interest for your brand or business.
6. Content That Produces Results that Last
Digital content that’s released with promotion via digital channels has a substantial amount of potential to achieve initial success on release while also remaining on the website for future potential gains via search engine optimization and other digital marketing techniques.
7. Digital Marketing Promotes User Engagement & Brand Loyalty
When the user takes action and gets involved with your brand, they are more likely to not only purchase your products, but also promote your brand and continue to stay engaged with your future digital content, allowing you to foster a certain amount of brand loyalty, a tool that can be extremely rewarding for your business in the long run.