Jack Vettriano Exhibition at Robertson Fine Art hailed a great success. Marketing Strategy implemented by Noizee.

Robertson Fine Art – Jack Vettriano Exhibition

When we were asked to work with the team at Robertson Fine Art on Hanover Street, Edinburgh we were thrilled to find out it would be in conjunction with such a high profile artist.

We were tasked with implementing a focused social media marketing strategy based predominantly on the Facebook event page and directing traffic to the Jack Vettriano section on Robertsons website 

Robertson Fine Art reported that nearly 80% of the sales achieved over the 2 week period were from brand new clients – now we wouldn’t be so self-indulgent to say that this was entirely our own doing but with over 1500 people registering their interest on the Facebook event page certainly played a big role.

With an estimated ROI in the region of £87 for every £1 spent this has certainly been a huge success for both of us. With sales continually coming in after the event due to our retargeting campaigns the success of the event with ripple for a while longer.

Products used by Robertson Fine Art for this campaign included:

  • Facebook Ad Campaign – multiple posts generated both on the event page and separately on Facebook, Instagram, LinkedIn and Twitter
  • MailChimp Newsletters – intelligently created and laid out newsletters designed to drive traffic to all relevant sources
  • Retargeting Campaign – the best way to capture those clients who simply couldn’t decide on the day which piece to go for!

We are very much looking forward to working with the team at Robertson Fine Art again shortly,

If you are hosting your own event and need someone to help drives consumers to it please do get in touch with us at info@noizee.co.uk

 

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