The Future of Facebook Messenger for Business in 2018

Can your business afford to miss out on a Facebook feature that has 1.2 billion users a month?

If you’re even hesitant answering then it might be time to start exploring opportunities with Facebook Messenger for business.

In the past, Facebook Messenger was just a way to chat with friends or keep in touch with relatives. Now Facebook Messenger could be one of the most powerful tools online for brand presence and customer engagement. A Nielsen survey showed that messaging is the second-most popular form of communication for customers when interacting with brands.

With consumers sending around 1 billion messages to businesses every month, you can’t afford to miss out on valuable opportunities to communicate and connect with your target audience. Let’s look at how Facebook Messenger for business evolved, and ways to take advantage of these features.

 

Why Facebook Messenger for Business in 2018 is an Absolute Must

Facebook Messenger has changed a lot, and let’s face it– the chat-centric feature is now a part of many brand’s advertising strategies. It’s a no-brainer that the best marketing ploys involve connecting with your audience and doing so where they live.

While Facebook offers the opportunity to pay for display advertisements and banners to enhance your reach, mounting evidence suggests people are tired of seeing too many ads in their social feeds…

The good news is using Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach. It’s important to know Facebook Messenger:

  • Earns 15 times more engagement than standard ads
  • Appeals to 73% of your customers, which is more than phone (44%) or email support (61%)
  • Helps resolve issues faster and often within 42 seconds

Facebook Messenger also allows you to develop stronger and more personal connections with your customers. Since customer experience is one of the primary differentiators brands tap into, it makes sense to give your followers the interactions they seek.

Business & Brand Awareness 

In the past, Facebook Messenger for business wasn’t seen as a viable source to engage customers. Brands saw more value in one-to-one interactions on networks like Twitter. And while that’s still a useful and critical tactic for your social media strategy, many simply didn’t know how to harness the power of Facebook Messenger.

Customer Satisfaction

Today’s customers don’t enjoy using the phone for customer service. When you’re on the phone, it’s tough to multi-task, so you feel like you’re wasting important time. Waiting for an email can feel painfully slow, and online forms are too frustrating. That’s why Facebook has made it easier than ever for brands to engage with their customers through chatbots and chat extensions.

In an environment where the number of social messages which require a brand response increased by 18% between 2015 and 2016, the ability to tap into AI assistance could transform your company.

Communication Management

Speaking of boosting customer satisfaction, if you want to delight your followers, then you need to be able to respond quickly to incoming queries. Again, chatbots help with automated responses, but staying organized can be the reason your communication management is successful. Using an all-in-one, single-stream solution to all your Facebook, Twitter, Instagram or LinkedIn channels can make the difference.

This provides brands with a simple solution to centralize communication on every Facebook-owned property along with your other core social channels. Because everything is connected in the same place, you don’t have to worry about moving between services and accidentally allowing things to slip through the cracks. Ultimately, the outcome is faster response times and enhanced customer experiences.

Are You Using Facebook Messenger to Its Fullest Potential? 

As an application that reaches a billion people, Facebook Messenger has a lot to offer growing companies. Not only can you use this system to generate more awareness, but you can deliver stronger customer experiences.  For your followers, this only enhances brand loyalty.

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