Email Marketing Best Practices using Mailchimp

MailChimp is arguably one of the largest and most popular email distribution services available. In essence, it allows emails and scheduled newsletters to be broadcasted to large groups of people quickly and easily. An automatic email newsletter can be a great way to let your established customers and fans know about what’s going on at your business.

Why do you need email marketing?

Email marketing usually involves sending out a regular email newsletter with updates, special offers, information, and advice, as well as links to the most relevant or recent blog posts, either as an automated RSS feed or as manual links. You can also send out one-off emails to inform your readers about an event, special offer, or urgent news item you want them to know about before your next scheduled newsletter.

Email marketing is absolutely key in reaching your potential customer base. It is the cornerstone of building a digital business. There’s no point having a great website with an informative blog if you haven’t considered who your audience will be and how you can reach them.

Why MailChimp?

The application was created in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong – and was originally a side project, engineered as a fun and simple alternative to competitors at the time who were using “big, bloated email software.” The company currently has more than 14 million users. 203 billion emails were sent using their platform in 2015 with 1.2 billion sent on Black Friday alone.

Forever Free

MailChimp’s “Forever Free” account is perfect for new businesses or those just starting out on their email marketing journey.

Included in the most basic account is a subscriber list of up to 2,000 contacts and a monthly send limit of 12,000 emails, with absolutely no hidden costs. Setting up an account is easy and pain-free, and offers a low-risk introduction to the world of email marketing. There are also a range of options available if a larger allowance of contacts is needed, such as monthly plans and pay-as-you-go ‘tokens’, however, the free account seems to suits most people’s needs.


MailChimp is packed with several useful features to make email marketing a breeze:

  • Scheduling

Allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times. So you can really get ahead with your marketing and avoid last-minute panics.

  • List segmentation

It’s really important to be able to segment your list to ensure your emails are getting to the right audience. The free account allows you to create groups within your list, so your readers can select relevant topics when they sign up. This means you can send more targeted emails to them and they receive the information they actually want.

  • Reporting

MailChimp has an extensive reporting tool, even with the free account. You can see exactly who opened your emails and how many times. You can see which links were clicked the most. You can tell what time of day was most popular. And you can even find out where in the world your readers are located. This gives you great insight into how your email marketing is performing and where you might need to improve.

  • Integration

MailChimp offers seamless integration with other apps and services, allowing you to get the most out of your marketing. It works well with Customer Relationship Management software (CRM), WordPress, e-commerce signup forms, and of course social media networks, to name a few.

  • E-commerce data

By connecting MailChimp to your store, you can view purchase data for your subscribers in campaign reports, subscriber profiles, and the account dashboard. Your reports will show you how much money your campaigns and automation make, as well as total orders and their average revenue. These reports can recognise trends and identify segments to find customers who purchased a specific product or spent a certain amount of money, then visit those customers’ subscriber profiles to see their full order history.


Contact us today to discuss how we can assist in your business’ email marketing with the help of Mailchimp.